TikTok - The Rising Social Media Marketing Platform for Business

Kristine Tamanio
May 22, 2020
2 min read

Updated: May 23, 2020

TikTok has literally exploded in popularity this 2020 and no wonder why it became a rising star in social media marketing. If you are an avid user of Tiktok, "Congratulations!" You're favorite app is now a queen!

Amidst the issue of TikTok shutting down this 2020, it does not affect the demand of users who were actually using this app to create, watch or share videos. In fact, a lot of fans are going crazy over this TikTok hysteria. Well, just a term to describe how this app affects everyone in the world.

This brought back the same feeling years ago, there's this app that sweep people on their feet. This app was called Vine. However, when the Vine app shuts down in 2016, it created a void in what Gen-Z's called freedom of expression. This is the part when other social media networks created an improvement to their systems such as Facebook Stories in Messenger and Instagram highlights.

What is TikTok?

Okay Boomers! Fasten your seat belts 'cause we've got a lot to talk about.

TikTok is a Chinese app made by ByteDance. It was actually launched in China as "Douyin" in the year 2016 and released worldwide by the year 2018 when it was merged with another creativity app, Musical.ly. Definitely, that is the reason why they are particularly the same when it comes to the features and what you do inside the app. And by the way, Douyin and TikTok co-exist for the reason they use the same software, but maintain separate networks in order to comply with Chinese censorship restrictions.

What makes TikTok Good Marketing Platform?

One key point on using TikTok as social media marketing platform is to remember that your audience is composed mostly of the Gen - Z, and it's not so long ago when even the millennial join the club. Well, we can't blame the elders since it's gruesome to stay at home for how many months without something new to do, right?

Here's some of the reasons why TikTok is a good social media marketing platform for businessess.

Tiktok is the number 1 most downloaded app of March 2020.
It is the sixth largest social network now.
The app has a total of 800 million monthly users.
According to company documents, the average user opens TikTok more than 8 times a day.
Sixty percent (60%) of the users belong to 25 - 44 age bracket which means they are on the working bracket.
There are 30 million active monthly users in the US.
It has brand takeover pop up, in-feed video ads and branded hashtag challenge.
Can creatively showcase your business.